Naima grew up in West and Central Africa, where she would help sell her mother’s wellness products in their family’s multiple herbal shops. After living in Libreville, Gabon, Togo, Ghana, Benin and Nigeria, she and her family settled in New York City. Although Naima loved New York’s vibrant, energetic culture she found that the negative, harmful stereotypes attached to Africa did not do justice to the rich culture that thrives on the continent. She graduated from Baruch College in New York and went on to develop her professional career as an Account Manager at Yelp and other tech companies. Eventually, Naima would combine her entrepreneurial instincts, craftsmanship of authentic wellness and beauty products, and her desire to celebrate African culture, and CAZO was born: clean, rich products inspired by her homeland, handcrafted at home in New York. Her products are an homage to her Kotokoli culture and provide a connection to Africa for her customers.
Cazo is an African-based wellness and beauty brand that promotes health preservation by introducing a blend of both modern and ancient natural healing practices to your everyday routine. Our products reflect the rich complexity of the diverse continent’s landscape and culture through signature formulas, raw ingredients, and indigenous herbs. Founded and led by Africans, Cazo is on a mission to continue the story of our ancestors' practical traditional healing and wellness practices. Our wellness collection aims to feature authentically African products known to cleanse the body, support healing and address underlying health issues. We are committed to helping you explore the complex world of African wellness and beauty by providing personalized tips made from ancestral recipes. Join us on our journey to healing your body.